Why Greenery is the Apartment Color Trend for 2017<br />
Why Greenery is the Apartment Color Trend for 2017
Why Greenery is the Apartment Color Trend for 2017

Why Greenery is the Apartment Color Trend for 2017

In recent years, multifamily developers and property managers have strived to create comfortable living spaces through energy efficient buildings aimed at improving the health and lifestyle of residents. One way of adding desirability to a space has been with color. The Pantone Color Institute, the authority on color standards for the design industry, says that Green – the Color of the Year for 2017 – is a symbol of new beginnings.


Pantone’s Color of the Year – Greenery

The Color of the Year program has become a large cultural influencer since its inception in a marketing campaign 16 years ago. The bright, leafy green shade was chosen by Pantone Color Institute staff after searching for art and fashion influences, as well as a number of social and industrial venues. Pantone has a portfolio of more than 7,000 colors available to the graphic arts/printing and fashion industries.

This year’s choice follows suit with property manager’s latest attempts to create more openness. Pantone says Greenery will add a splash of the green outdoors to a room’s backdrop and ambiance. Including in living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor will create the illusion of nature indoors.

Color is often described as a big influencer in moods and how well a person may adapt to certain surroundings. Experts believe color affects moods and the way we feel; an apartment outfitted in reds and oranges may feel warmer than one with blue walls. Color is one way the multifamily industry continues to attract and retain residents and make residents feel at home in their apartments. Pantone says the influence of plant life in Greenery can improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.

Green means revive, restore and renew

Green is everywhere. It’s the most common color in the natural world, and it’s second only to blue as the most common favorite color. It’s the color we associate with money, the environment, and it’s the color of revitalization and rebirth. Let’s break down our understanding about the color green.

Positive Associations

We associate green with vitality, fresh growth, and wealth.   We generally think of it as a balanced, healthy, and youthful. We use green in design for spaces intended to foster creativity and productivity, and we associate green with progress – think about giving a project the “green light.”

Symbolism

Green stands for balance, nature, spring, and rebirth. It’s the symbol of prosperity, freshness, and progress.

Physical Effects

What happens to your body in the presence of green? Your pituitary gland is stimulated. Your muscles are more relaxed, and your blood histamine levels increase, which leads to a decrease in allergy symptoms and dilated blood vessels, aiding in smoother muscle contractions. In short, green is calming, stress-relieving, and – a bit paradoxically – invigorating. It’s been shown to improve reading ability and creativity.

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