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Leveraging Social Media to Promote Your Event

The days of sending out RSVPs via regular mail are almost entirely behind us. In the information age, there are a number of much faster, more effective methods event promoters can use to market upcoming events and activities and communicate with guests. Social media has given us a host of new, creative ways to raise awareness and generate buzz for events.

Every social media platform has its own nuances, user demographic, and etiquette but the good news is: you don’t have to promote in every platform. Ask yourself who your target audience is and promote through their favorite platform. While there’s no harm in launching a five pronged social media campaign, strategic efforts through one or two platforms might be just as effective.

Today, we’ll look at a few ways to engage audiences online and make the most of your next event.


As far as age demographics go, Facebook has the broadest reach of any leading social network. Where Instagram and Twitter trend towards a younger demographic, people of all ages are using Facebook. Keep this in mind when planning any Facebook marketing strategy.

Setting up a Facebook Event is not just a great way to raise awareness about an occasion, but also to get an estimate of just how many people you are expecting to attend. Pay close attention to the Facebook event privacy settings. If you are concerned about your guest list, be sure to set the event visibility to “private” and not “public.” This will ensure that only those invited are able to see the any event details.


Instagram is arguably the most visual of all the leading social networks.Instagram preview posts can provide potential guests with a preview of what they can expect to see at an event.


This is the place to provide up-to-the-minute updates on your event. Best of all, your Twitter promotion doesn’t have to stop on the day of the event. You may want to do some live tweeting during the event, to provide a window into your events activity. This way, you can attract more guests who might not have been aware of the event beforehand. Your Twitter channel also allows you do some cross-promotion with other organizations in your area by mentioning them in your tweets and re-tweeting their tweets on your page.


This is perhaps the most versatile medium for event promotion. Not only can a blog give your readers a better idea of who you are and what you do, it can also provide behind-the-scenes looks at the lead-up to an event. Maintaining a blog is also a great way to help your website get noticed by search engines. Another great thing about a blog is that it can create an archive of great content to share and distribute on your social media channels. This is your chance to share your voice with your audience.

Leveraging social media through Twitter, Facebook, Instagram, and a company blog can not only create exposure for your event, but also market your company to others wanting to hire an event planner, and the best part is that these are all free!

Here at Pro-Secur, we’re preparing for one of the busiest events of the year – Miami Design Week. Let us take the stress out of securing your event so you can focus on event planning and promotion. Give us a call today for more information.




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