Attracting the Next Generation of Renters: Gen Z
Attracting the Next Generation of Renters: Gen ZAttracting the Next Generation of Renters: Gen Z

Attracting the Next Generation of Renters: Gen Z

Historians would argue that Gen Z began with people born some time in the 1990s. The definition of Gen Z includes children who were born in and grew up with the Digital Age.
The youngest members of this generation are starting to look for their first apartments. Here are some some trends that property managers should consider if they want to attract the new generation.

Gen Z Does Their Research

Millennial renters are more inclined to check online reviews when they are looking for a place to rent. It’s fair to assume that the next generation will be even more likely to base their housing choices upon information they can find online.
Members of Generation Z go to review sites, social networks, and online forums before they ever pick up the phone or schedule a visit. This makes it imperative for property owners to invest in online reputation management if they want to attract young renters. For example, it’s important to gather positive reviews and to learn how to handle negative comments.

Gen Z Will Pay More for Smart Apartments

Gen Z doesn’t just want online access for their computers and phones; in addition, they will also prefer all sorts of smart, connected appliances and devices.
Some examples might include smart thermostats that can help keep apartments comfortable and save money on power bills. Younger renters also have security concerns, and they might prefer the safety and convenience of electronic security systems and keyless locks.

Gen Z Prefers Paying Online

Many Millennials say that they had never written a check, so it’s fair to assume that this percentage will increase for Gen Z. Basic checking accounts rarely even come with checkbooks anymore; debit and credit cards are now par for the course.
To attract young adults, property managers need to offer online payment systems. In addition, Gen Z members prefer to communicate with property management via emails or text messages. If they don’t write checks, it’s also likely that they don’t check their mailbox daily. They are more likely to check their phones multiple times throughout the day.

Gen Z Needs Connectivity

Certainly, college students will require the internet for their homework. However, almost all young adults want to connect their computers and phones in order to use them for entertainment, shopping, and communication. This means that cable internet services might not be enough. Gen Z members will also expect wireless reception.
Real estate agents used to say the first things that prospects checked were the kitchen and bathroom. With Gen Z, the first thing they may check is the number of bars they see on their phone screen. When properties can advertise fast internet speeds and good wireless reception, they are likely to gain a competitive edge with young adults.

Why Property Managers Should Care About Gen Z

The oldest members of Generation Z are entering the market and starting to shop around for their first apartments. Of course, their tastes aren’t so different from younger Millennials; but property owners and managers can secure their future business by learning more about their preferences and trying to accommodate them.

Are you a property manager and looking to provide your renters with security? Call Pro-Secur Security Guards today at 305-418-9214 to schedule guard services.

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